Originality Is the One Thing AI Was Never Trained to Produce.
CEO & Founder, Searchbloom
Entrepreneur, inventor, investor and CEO & Founder of Searchbloom. He builds companies on transparency and writes and speaks on AI, marketing and leadership.
I build companies, then publish what I learn.
Searchbloom is the flagship, since December 2014. I also co-founded Avenues Financial, an accounting and bookkeeping firm, and invest in other businesses through Shadow Path Ventures, my family investment office.
At Searchbloom I write the frameworks we run on: ART for SEO and MERIT for AI search. In my own work I run dozens of AI agents in parallel, and every one of them still answers to a human review.
I publish what holds up. AI, marketing, and building a company on transparency, in 71 articles so far.
Story
Google's answer to Groupon, and his first look at web analytics. He spent 2 years there.
Business development at a custom development company, where he learned to code. Then leadership roles at some of the largest agencies in digital marketing, ending as a director of strategy.
December 2014, from a basement, as the transparent alternative to an industry that overpromised. He was the account manager, the SEO, the PPC and the CRO.
Named a Top SEO Consultant by Clutch, and again in 2019.
Searchbloom ranked 54th in its first eligible year and made the list again in 2021.
Searchbloom won Best Retail Search Marketing Initiative for SEO, and was a finalist again in 2024 and 2025.
The first of 3 honors, followed by 2024 and 2026.
PCMag ran Searchbloom's streaming-value study and quoted Cody. The same year Searchbloom acquired Digital Broiler.
His whitepaper on AI search: Mentions, Evidence, Relevance, Inclusion and Transformation, in 5 pillars and 15 chapters.
A run of named concepts on information gain, from Corpus Engineering to Beyond the Corpus. The Mirror quoted him on Searchbloom's World Cup study.
Ideas
Framework, 2025
Cody C. Jensen's five-pillar framework for AI search: Mentions, Evidence, Relevance, Inclusion and Transformation.
Read the ideaMethodology
ART is the SEO methodology Cody C. Jensen built Searchbloom on: Authority, Relevance and Technology.
Read the ideaCoined, 2026
Corpus Engineering is the systems-level discipline of engineering a body of content for retrieval, citation and AI generation.
Read the ideaCoined, 2026
Information Gain Density counts the distinct original insights a page carries against what already ranks. Most topics need 5 to 7.
Read the ideaCoined, 2026
Information Gain Decay is the erosion of a page's differentiation over time, caused by the success of that differentiation.
Read the ideaCoined, 2026
Consensus Collapse is why AI-written content earns almost nothing in AI search: it regresses to what the ranking pages already say.
Read the ideaCoined, 2026
The Novelty Illusion is the gap between how new a claim feels to a person and how new it reads to a machine.
Read the ideaCoined, 2026
Vector Dilution is why your most complete page can be your least differentiated: covering everything averages it toward the consensus.
Read the ideaCoined, 2026
Beyond the Corpus is the discipline of holding the corpus gap: what a bigger model cannot contain, which is where citations come from.
Read the ideaCoined, 2026
OPP: the pages others write about you decide whether AI recommends you. On Searchbloom's own data, they are 91.1% of what AI cites.
Read the ideaCoined, 2026
Sentiment Shaping is the work of moving brand sentiment in AI search across 4 layers, from brand awareness to the sources retrieved per prompt.
Read the ideaProof
Contact
SEO, AI SEO, Google Ads, CRO and web development engagements for mid-market and enterprise brands, run by the Searchbloom team. Visit Searchbloom
AI search, information gain, and building an agency on transparency. 10 shows so far. Past episodes
Quotes and data on search, AI and consumer trends. PCMag and The Mirror have both quoted him. Contact