Writing
Every article Cody C. Jensen has published on searchbloom.com since 2015, newest first, plus the MERIT whitepaper.
2026
- Aug 27Beyond the Corpus: Why a Bigger Model Rewards What It Cannot Contain
- Aug 17You Down with OPP? Why Other People's Pages Decide Whether AI Recommends You
- Jul 23Information Gain Decay: Why Your Best Content Loses Its Edge
- Jun 25Should You Bid on Branded Keywords? We Ran the Holdback Test
- Jun 25Consensus Collapse: Why AI-Written Content Has No Information Gain, for a Reader or a Machine
- Jun 25The Novelty Illusion: Why New Facts Are Not New Information
- Jun 18Vector Dilution: Why Your Most Complete Page Is Your Least Differentiated
- May 28Sentiment Shaping: The Four-Layer Discipline for Brand Sentiment in AI Search
- May 22Corpus Coverage: The Breadth Side of AI Search Visibility
- May 14Citation Half-Life: The Decay Curve Behind AI Search Visibility
- May 14Corpus Engineering vs Relevance Engineering: How They Compare
- May 14The Intra-Site Embedding Audit: Measuring Your Own Corpus Against Itself
- May 14Semantic-Relationship Drift: When Entity Relationships Shift Under Your Content
- May 14The Anchor Set: A Methodology for Stable AI-Search Measurement
- May 14The Embedding Migration: The Re-Baseline Workflow for Vector Drift
- May 13Corpus Drift: When the SERP Moves Around Your Content
- May 13Vector Drift: When the Embedding Model Changes Under Your Measurement
- May 7Corpus Engineering: A New Discipline for AI Visibility
- May 6The Embedding Audit: A Pre-Publish Workflow in Screaming Frog
- May 6Information Gain Density: The 5-to-7 Rule for AI Citation
- May 6Information Gain Score (IGS): The Math Behind AI Citation
- May 6Information Gain SEO: 12 Techniques That Win AI Citation
- May 6Vector Shift: Why You Cannot Engineer It Directly
- May 5The 21 Best Personal Branding Websites for CEOs
- May 5How Much Does Hiring an SEO Company Cost in 2026?
- Jan 28AI Image Prompts: The S.E.E.D. Framework for Better Results
2025
- Oct 12Utah SEO: Is Utah The Capital of SEO?
- Sep 25Google Modifies Search Results Parameter, Affecting Rank Tracking & SEO Tools
- Sep 3Google Ads is NOT Google AdWords
- Aug 22Sam Altman Says the AI Bubble Is Popping: What It Means for SEO and Businesses
- Jun 9The Great Decoupling: Why Your Google Search Clicks Are Down While Impressions Keep Rising
2024
2021
2020
2019
2018
2017
2016
2015
- Nov 18Content Marketing - A NEW Definition
- Aug 28AdWords Management and Impression Share
- Aug 12Does Quality Score Matter?
- Aug 6EDU Backlinks (A Guide for SEO's)
- Jul 2610 Excel Tips for SEO & PPC
- Jul 125 Steps to Better Meta Descriptions
- Jul 12Want Big PPC Results? Think Small.
- Jun 18How to Build an SEO Content Calendar Around Information Gain
- Jun 11Sitemaps and Schema Markup
- Jun 8Influencer Marketing
- May 28Ecommerce Conversion Rate Optimization
- May 20Think Like the Customer
- May 1415 SEO Tips for Ecommerce SEO
- Apr 30Mobile Apps and the New Google Algorithm
- Apr 23Google's New Mobile Algorithm
- Apr 17Put Meta Descriptions to Work for You
- Apr 17PB&J, Burger & Fries, SEO & PPC
- Apr 12Do Local Directories Really Matter?
- Apr 12Updating the Doorway, What Businesses Need to Know
- Mar 30How Social is Your Customer Service?
- Mar 30Three Cheers for Negative Reviews
- Mar 17SEO, Not the Sole Path to Site Traffic
- Mar 12Local Search Optimization
- Mar 12Social Reputation Management